Jing A HSH
Location: 
Heshenghui, Beijing China
Program: 
Craft Beer Tap Room
Category: 
Food & Beverage
Date: 
24 April 2022 to 24 August 2022
Area: 

320 sq m

Located in the heart of Hua Mao, Beijing, this 380-square-meter Jing A Craft Beer Taproom embodies the brand’s bold urban attitude and commitment to local craftsmanship. The interior combines industrial textures—exposed brick, raw steel, and dark timber—with a warm, social layout centered around a dramatic island bar lined with custom taps. Overhead, rugged pendant lighting and large-scale menu boards recall classic brewery settings, while a vibrant graffiti-style mural featuring Beijing’s iconic dragon infuses the space with energy and local character. The design balances raw material honesty with graphic expression, creating a lively and unpretentious gathering spot that celebrates Jing A’s identity as Beijing’s original craft beer pioneer.